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    The Business Case for Changing Places

    5th October 2018

    Business Case for Changing Places

    With the current business climate being so competitive and everyone looking for an edge it is becoming increasingly important that organizations ensure that their facilities are up to date and accommodate for everyone including those with disabilities. With so much information available online many people will plan a shopping trips and outings ahead of time, and those with disabilities can easily check on the facilities to ensure easy access and that a Changing Places toilet is available on site.

    Market Opportunity

    In the UK there are over a quarter of a million people with disabilities that require a Changing Places Toilet.

    The ‘purple pound’ is a term used to describe the spending power of disabled people and their families. Its influence is growing to proportions that businesses can no longer ignore as the ‘purple pound’ is worth a staggering £212 billion a year.

    Another interesting statistic is that three quarters of disabled people and their families have left a shop or business because of poor customer service or a lack of disability awareness showing that if this can be overcome in your organisation there is a great market opportunity.

    So why not take a look at your premises form a wheelchair users point of view. Would you feel welcome? Can you easily get around? If your visitors spend more than 3 or 4 hours with you, are there facilities available for them to go to the toilet? If not it is maybe time to take notice of this important demographic.

    For more information please follow the link.  https://businessdisabilityforum.org.uk/plain/recognising-the-power-of-the-purple-pound/.

    How can you stand out

    Thousands of people with profound and multiple learning disabilities, as well other disabilities that severely limit mobility, cannot use standard accessible toilets. People may be limited in their own mobility so need equipment to help them or may need support from one or two carers to either get on the toilet or to have their continence pad changed. Standard accessible toilets (or “disabled toilets”) do not provide changing benches or hoists and most are too small to accommodate more than one person.

    Without Changing Places toilets, the person with disabilities is put at risk, and families are forced to risk their own health and safety by changing their loved one on a toilet floor. This is dangerous, unhygienic and undignified. By providing the correct facilities, easy access and a quality Changing Places toilet you can make your organisation stand out from the crowd. By ensuring that you are clearly marked out as having all the correct facilities and being on the Changing Places map will attract a wider market of customers.

    Benefits that Changing Places will bring for your organisation

    There are many benefits that a Changing Places will bring to your organisation and some of these include:

    • Increased Revenue – See calculation below**
    • Extra USP. By installing a Changing Places you can demonstrate your care for the disabled, and stand head and shoulders above your competitors  and marketing point.
    • Increase your market size. By opening your facility up to a bigger market, you have more opportunity if increasing revenue.
    • Referrals – Customers talk! Persons with additional needs are no different, will often speak with others about their experience at your business and make recommendations. Make sure you are spoken of positively.
    • Lifetime Value of loyal customers that enjoy the benefits of your facilities.
    • Compliance. Apart from all of the above, you also have a statutory duty under the DDA top ensure your premises are accessible. Don’t be in the news for the wrong reasons!

    ** Quick example and calculation of increased revenue: If your facilities include a quality Changing Places this could potentially attract say 50 new customers to your store or business, if they visited three times a year and spent an average of £100 per visit and if the customer retention was 5 years that would be a total of an extra £75,000 of extra revenue in sales.  This gives you some idea of the positive impact this could have by simply having the correct facilities.

    Our Experience with Changing Places

    Why not benefit from our extensive experience in installing Changing Places and the professional support and advice we offer.

    Working closely with you together we can provide the following

    • Feasibility Study
    • Budget costs
    • Specification
    • Turnkey installation
    • Staff training
    • Ongoing Maintenance and Servicing

    We are also proud to have completed multiple Changing Places including one at the iconic Royal Festival Hall at Southbank Centre in London. We offer complete turn-key solutions including the installation and equipment that meets all the regulatory requirements.

    Click on the links to see our Blogs on latest installations:   Gloucester University  / Southbank Centre / Changing Places in pre-fabricated buildings.

    Contact us

    Contact us to discuss all your Changing Places needs – from planning to installation to training to servicing, we can help you every step of the way.

    Call us today on 0800 298 6000 or email sales@multicaremedical.co.uk

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